★★★★★  5-star rated by real estate teams across Australia & New Zealand

Your Database Is
Full of Listings.

How many contacts haven't you spoken to in the last 6 months? Statistically, 3–5% of them are thinking about selling right now. iRealty shows you who — so your agents can call first.

35%+ avg open rate
30% more appraisals
Live in 10 days
Trusted by leading real estate teams
Ray White LJ Hooker McGrath Belle Property Raine & Horne RE/MAX Stockdale & Leggo Elders Century 21 First National Highland Harcourts Ray White LJ Hooker McGrath Belle Property Raine & Horne RE/MAX Stockdale & Leggo Elders Century 21 First National Highland Harcourts
The problem every agency has

Most agents are sitting on deals
they can't see.

Your database has thousands of contacts. Some of them are thinking about selling right now. They're opening your emails. Clicking on suburb reports. Looking at listings in their street.

But without a way to read those signals, your agents are guessing — or worse, waiting for the phone to ring.

By the time a seller calls, they've already spoken to three other agents.
The agency that gets there first wins the listing.
Without iRealty
Campaign sent to3,200 contacts
Engagement visibilityNone
Follow-up timingRandom / too late
Seller intent signalsUnknown
With iRealty
Sarah M — Place AscotLikely seller
Opened 5 emailsClicked 3 suburb reports
Last active2 hours ago
Recommended action📞 Call today
How it works

Stop Guessing Who's Selling.

From dormant database to booked appraisal — without adding manual work to your team's week.

Step 01
📡

Your contacts leave signals every time they engage.

Every email open, suburb report download, and listing click is tracked. iRealty builds a live picture of who in your database is actively thinking about property.

Step 02
📬

The right contacts get the right message — automatically.

Just Listed alerts, suburb market reports, and nurture campaigns go to the contacts most likely to act. Set once, runs without lifting a finger.

Step 03
🎯

Your agents know who to call today — not next week.

When engagement spikes — multiple opens, listing clicks, suburb report views — your agent gets an alert. No guessing. Just better timing, every time.

Why it's different

More Leads.
Less Spam.
Zero Guesswork.

Most platforms send bulk emails and call it done. iRealty makes sure your messages feel relevant to the people receiving them — so your sender reputation stays clean and your database stays warm.

Campaigns that feel personal to each contact — not a mass blast to thousands.
Bounce Protect and No Spam Guarantee keep your sender reputation intact.
Smart segmentation means the right message reaches the right contact at the right moment.
iRealty clients average 35%+ open rates — the industry average is 19–22%.
JM
James — Ray White New Farm
March Market Update · 847 contacts
42% open
42%
Open Rate
18%
Click Rate
0.1%
Unsubscribe
🔔 3 seller signals detected — Matt L, Sarah K, Priya R each engaged with a suburb report in their street. Recommended: call today.
Built for every role

One platform. Every person in the office.

iRealty is built for principals, marketing managers, and agents — each with a different view of the same opportunity.

P
For Principals

See who's ready to list — before your competitors call them.

iRealty surfaces seller signals across your entire database so you can put your agents in the right conversations first.

Learn more →
M
For Marketing Managers

One campaign. The right people. No manual work.

iRealty connects to your CRM and sends the right message to the right person at the right time — without the hours of setup every week.

Learn more →
A
For Agents

Know who to call today. Not next week — today.

iRealty shows who's active in your database, what they're interested in, and when to make contact — so every call lands at the right moment.

Learn more →
Why iRealty is different

Built for real estate.
Not borrowed from e-commerce.

Most marketing platforms were designed for online stores and adapted for real estate after the fact. iRealty was built from the ground up for agencies — which means it speaks your CRM's language natively.

Your contacts aren't shoppers. Your database isn't a product catalogue. Your marketing tool shouldn't treat them like they are.

Property-native templates

Beautiful, mobile-first email templates built around listings, suburb reports, and appraisal requests — not generic marketing blocks adapted from retail.

Seller intent tracking

Engagement signals are read in the context of real estate behaviour — not shopping cart abandonment. The platform knows what a warming contact looks like in your market.

Done-for-you onboarding

You're live in 10 days. Our team handles setup, CRM connection, and your first campaign — so you're not figuring it out on your own.

Support that knows real estate

Local support who understand how agencies operate. Straight answers by phone or email — not a ticketing queue and a knowledge base article.

35%+
Average open rate
Industry average is 19–22%
30%
More appraisals won
Average for iRealty principals
10 days
CRM to first campaign
From sign-up to live
5★
Rated by real estate teams
Across Australia & New Zealand
Customer wins

Real agencies. Real results.

Built for teams who want better conversations, more listings, and a pipeline that works harder.

47
vendors shortlisted from a single campaign
"iRealty shortlisted 47 vendors based on behaviour from an EDM campaign — and there were 100% warm leads in that group."
Adrian Reed — Reed & Co.
★★★★★
★★★★★

"In the 5 months since we started using iRealty, we have had our best sales quarter in company history. iRealty generates leads — it is that simple."

NS
Nathan Strudwick
Elders Shailer Park
★★★★★

"iRealty helps me win more listings and close more deals. Clients actually wait for my emails. I've sold so many properties pre-market from these email touchpoints."

MM
Meagan Muir
Place Cannon Hill
★★★★★

"With iRealty we can do effective lead tracking. We see who's clicking on what, track their engagement, and touch base at the right time."

PM
Patrick McKinnon
Place Ascot & Nundah
★★★★★

"Of all the systems I have used over the years, iRealty is at the forefront of efficiency, presentation and productivity. What used to take me hours now takes me minutes."

ML
Matt Lancashire
Ray White New Farm
★★★★★

"Reach out to iRealty — they'll make you confident in the product. Their customer experience is fantastic. You will not look back once you've had that opportunity."

DO
Dean O'Brien
O'Brien Real Estate
★★★★★

"Both buyer and seller leads seem to be more genuine than with our previous provider. I can't speak highly enough about the local customer support."

CG
Craig Gillard
LJ Hooker Cairns Beaches
🏆 2026 REB Innovation Awards Finalist — Innovator of the Year, Marketing Platform

📋 Free: The Database Growth Blueprint

The average Australian agency has 1,800+ dormant contacts. This guide shows you how to surface seller signals from contacts already in your CRM — and turn them into appraisal conversations.

Download Free Guide
Book a free 20-minute walkthrough

See how iRealty helps your agency
win more listings.

Walk through the platform with our team. We'll show you how smarter database marketing, cleaner follow-up, and stronger visibility can help your agency stay in front of sellers at the right moment.

Live in 10 days Works with your existing CRM