#1 Real Estate Email Marketing Platform
Send emails people want to read. Start conversations that lead to deals
iRealty’s AI-powered real estate email marketing finds the right people, starts better conversations, and wins more sales.
You sell homes.
Not subject lines.
You didn’t get into real estate to write emails all day. But here you are, stuck building templates, tweaking subject lines, and sending stuff nobody opens. Low opens. No replies. Zero momentum.
Good marketing shouldn’t feel like another job. It should feel like conversations happening while you sell. Deals moving while you sleep. Listings showing up because your name stayed top of mind without you having to chase.
That’s what real estate email marketing should do. And it’s exactly what yours can do next.
If they don’t see the email, they can’t list with you
Hitting send doesn’t mean people see it. Spam filters block you. Promotions tabs hide you. Mass emails feel like junk before anyone even opens them. You think your marketing isn’t working. The truth is, most people never even saw it.
Real estate email marketing only works if it lands in the inbox. iRealty has sent over 230 million real estate emails that have been opened. This isn’t about sending more. It’s about finally sending emails people actually see and actually want to read.
Trusted by real estate teams who are done wasting time on email marketing that doesn’t convert
Built for real estate teams who want better conversations, more listings, and a pipeline that runs itself.
One system that helps your agents win, your marketers connect, and your business scale
Database Protection
Smart Tagging
CRM Sync
Email Automation
AI Lead Detection
Audience Targeting
Full set-up support
High deliverability rate
iRealty, built for every role in your real estate business
For Principals
For Marketing Managers
For Agents
How iRealty helps real estate teams win more listings and grow faster
AI-powered lead detection
Behavioural data is tracked with every email sent, helping surface contacts who are actively engaging. Your team gets warm opportunities delivered straight to their inbox, so they can follow up faster and focus on listings that are more likely to convert.
CRM Integration for real estate workflow
No extra logins, no extra admin. iRealty connects directly to your existing CRM, syncing contact activity and keeping your data clean and visible right where your agents are already working.
Protects the value of your database
Your database is one of your most valuable business assets. iRealty’s Bounce Protect and No Spam Guarantee help keep your sender reputation intact while ensuring your contacts stay nurtured and not spammed.
Email templates that fit your brand
Beautiful, mobile-friendly templates are ready to go. Fully customisable using an easy drag-and-drop editor. Whether your marketing team wants speed or full control, they’ll have the tools to keep campaigns sharp and on-brand.
Built in SMS follow-up
Leads don’t always sit in inboxes. With SMS built into the platform, agents can reply to enquiries instantly. Whether it’s a buyer clicking a listing or a seller asking a quick question, responses are fast, trackable, and easy to manage. No switching apps, no missed follow-ups.
Support that knows real estate
Our local support team understands how real estate offices run. Whether you’re launching a campaign or just need help aligning with your CRM, straight answers that actually help are available by phone or email.
Real agencies, real results
Leading agencies growing through better marketing systems.
Clinton Viertel
Your next listings are probably sitting in your database
You don’t need more tools. You need an efficient way to turn the contacts you already have into new business.
Most real estate teams are sitting on gold, but without the right marketing behind it, that database just sits there collecting dust.
Real estate email marketing should make your database move. It should warm up old leads, spark new conversations, and help your whole team focus on the people who actually matter.
- Old leads gone cold? Let the system handle the follow-up
- Tired of bad marketing adoption? Get templates ready to send
- Hard to stay consistent? Automate campaigns that actually sound human
This is how better real estate teams turn databases into deals, without working harder to do it. Get in touch today and see how you can do the same.
Questions we get asked about real estate email marketing
What’s the biggest mistake agents make with their marketing?
Blasting the same message to everyone.
Your buyers, sellers, past clients, and cold leads are all different people with different needs.
Treating them all the same usually means your open rates drop… your unsubscribes go up… and your emails end up in spam.
Smart marketing is about segmenting your list. Talking to people like a real human. And sending messages that feel like they were written just for them.
Why does real estate marketing feel so hard sometimes?
Because most marketing advice out there isn’t built for real estate agents.
A lot of marketing tools or tips were designed for online stores, tech companies, or big brands, not local, relationship-driven businesses like real estate.
Real estate is personal. People don’t want to feel like a number. They want to feel like you know them.
The hard part? Staying in touch with hundreds or even thousands of contacts in a way that feels personal without burning out or spending hours every day.
That’s why smart agents look for marketing tools built for real estate, not for marketers.
What’s the best way to stay front of mind with my database?
It’s not about sending listings every week and hoping for the best. The agents who stay memorable are the ones who show up consistently with useful, human-friendly content. That could mean suburb reports that help people understand their local market, sharing recent success stories about homes you’ve sold, or simple tips that help homeowners protect or grow their property’s value.
Real stories, market insights, and local news always go further than generic content. You can also invite people to free appraisals or local events. Anything that adds value without feeling pushy. At the end of the day, marketing is about staying visible and helpful long before someone is ready to sell.
What kinds of emails actually get replies in real estate?
People reply to emails that feel like they were written just for them and not a mass email sent to thousands.
The best emails feel personal, local, and easy to respond to. Things like sharing a local success story or a personal invite work because they feel relevant.
Emails that offer helpful insights, like “Is your home still going up in value?” or ask simple questions like “Are you planning to stay or move in 2025?” tend to get real engagement. And people love market news that affects them directly. The more human and specific your email feels, the more likely it is to get a reply.
How do I know who’s actually ready to sell?
This is the question every agent wants answered, and the good news is, your contacts usually leave little clues.
Look for things like increased email opens, clicking on property links, or downloading suburb reports.
These are signs they’re curious or starting to think about moving. People visiting your website more often or asking questions like “What’s my home worth?” are even stronger signals.
Modern marketing tools can help track these behaviours for you, but even simple things like checking who’s opening and clicking your emails regularly can show you who’s warming up. The goal is to pay attention to their behaviour and not just wait for them to call you out of the blue.
What should I write in a real estate marketing email?
The best real estate emails feel like a helpful update from a trusted local expert and not a sales pitch. Focus on adding value. This could be market updates for their suburb, recent sales nearby, tips for homeowners, or insights like “3 things buyers are loving right now.” You can also share stories about how you helped a client sell their home or offer free tools like suburb reports or property appraisals. Keep it simple, local, and personal. Your goal is to spark curiosity, start conversations, and remind people you’re the go-to agent when they’re ready to move.
How do I stop my real estate emails from being ignored?
The biggest reason people ignore emails is because they feel irrelevant or salesy. To stand out, write like a human, not a marketing robot. Use their name, mention their suburb, and focus on topics that matter to them, not just you. Mix up your content with useful info (market updates, tips), personal stories (behind-the-scenes or client wins), and quick questions they can reply to. And always think about timing. Send emails when they’re most likely to care (like after interest rate news or market changes). The more personal and timely your email feels, the harder it is to ignore.
How do I grow my real estate email list?
Start with people you already know. Past clients, leads, open home visitors, and anyone who’s contacted you before. But don’t stop there. Offer useful resources like free suburb reports, market guides, or property tips in exchange for their email. Add signup forms to your website, blog, and social media. And always ask permission when collecting emails at open homes or community events. Growing your list isn’t about getting every email possible, it’s about building a list of people who actually want to hear from you.
How long should a real estate marketing email be?
Shorter is usually better. People are busy and skim emails quickly. Aim for 100-200 words if it’s a regular check-in, market update, or property alert. If you’re sharing a story or guide, go longer, but break it up with clear headlines, short paragraphs, and a strong call-to-action (CTA). Think of your email like a conversation. Be direct, be human, and get to the point fast. And if your email is longer, give readers the option to click through to read more on your website.
