About iRealty
Built for real estate. Backed by data. Designed for results.
For over 20 years, we’ve worked with agents, agencies and franchise brands across Australia to help them attract more sellers, follow up faster, and close better deals. What started with simple email marketing has evolved into a full suite of tools made for real estate, not borrowed from generic platforms.
From email and SMS to predictive targeting, property reports and automated campaigns, everything we build is designed to fit the real work of an agent: staying top of mind, converting interest into action, and proving value to vendors.
Trusted by agents, agencies, and brands across Australia
iRealty supports a broad range of real estate professionals. From independent agents to multi-office brands. Whether you’re managing a personal database or overseeing hundreds of team members, the platform scales to fit your structure and strategy.
What makes iRealty different?
- Made for real estate — not adapted from eComm or SaaS
- Integrated tools — email, SMS, Facebook ads, predictive data, reports
- Performance-focused — track clicks, opens, buyer interest, and engagement
- Personalised support — backed by a team that understands your market
The result is a platform that feels built-in, and helps you stay connected to the people who move your business forward.
Tools agents actually use
iRealtyPro is designed for growing agencies that need more than entry-level marketing. It combines campaign automation, vendor reporting, lead tracking, and performance insights into one platform.
Whether you’re working with a few hundred contacts or managing multiple offices, the system helps streamline repetitive work while keeping your messaging consistent and your data clean.
Campaigns can be personalised, tracked, and optimised in real time, so you know exactly where leads are coming from and how to move them forward. You can also generate property reports and match buyer interest at scale, helping your team stay proactive without needing extra headcount.
A smarter way to grow
- Predictive tools — see who’s most likely to sell next based on real behaviours
- Custom reports — share results that vendors understand and trust
- Lead matching — instantly match buyers to listings in your system
- Flexible campaigns — build and send multi-channel campaigns in minutes
iRealty gives you a single dashboard to manage the full lifecycle. From appraisal to listing to settlement and beyond.
Ready to see how iRealty can work inside your business?
Whether you’re promoting a property, following up with potential sellers, or keeping your name in front of the market, iRealty gives you the tools to launch fast, stay consistent, and see what’s working at every step.
