Built for real estate.
Backed by data.
Designed for results.
For over 20 years, we've helped agents, agencies, and franchise brands across Australia attract more sellers, follow up faster, and close better deals. Everything we build is designed around the real work of an agent.
What started as email marketing
became a platform.
When iRealty started, agents were looking for a smarter way to stay in touch with their database. Generic email platforms existed, but none of them understood real estate — the CRMs, the listings, the buyer-vendor cycle, the way a great agent thinks about their market.
So we built something that did. Over two decades, that foundation has grown into a full suite: email and SMS campaigns, suburb reports, predictive lead tracking, CRM integrations, and behaviour-based automations — all designed specifically for the way Australian real estate actually works.
We're not a generic marketing tool that real estate was bolted onto. We're a real estate platform, built from day one for agents who want to stay visible, spot seller intent early, and turn database activity into listing conversations.
iRealty launches with a single mission: help real estate agents market smarter to the contacts already in their database.
Native connections to Reapit, Rex, Vault, and ReNet — so campaigns pull live data directly from the CRM agents already use.
iRealty adds seller intent signals — tracking opens, clicks, and listing engagement to surface warm leads before agents would think to call.
Predictive targeting, automated campaigns, suburb reports, and real-time lead intelligence — the full platform, trusted by agencies across Australia and New Zealand.
real estate teams
open rate
won by principals
one campaign
Scott Dunlop
Scott Dunlop is the CEO of iRealty, Australia's leading AI-first email marketing platform for real estate. With over 15 years in digital innovation, Scott helps agents harness behavioural data and automation to stay ahead in a fast-moving market.
He's passionate about demystifying AI for everyday agents and turning complex technology into real-world results. Scott regularly speaks on intelligent marketing, CRM innovation, and the future of property technology.
Scott shares insights on AI in real estate marketing, behavioural data, and the future of agent-led growth. Reach out to discuss upcoming events or recordings.
Not borrowed from e-commerce.
Built from the ground up for agents.
Most marketing platforms were designed for online stores and adapted for real estate after the fact. iRealty was built for this industry from day one — which means everything from the templates to the CRM integrations to the lead alerts speaks the language your team already uses.
Made for real estate
Templates designed around listings, suburb reports, appraisal requests, and open home invites. Not blank-canvas tools your team has to adapt every week. Real estate marketing that looks and reads like real estate — immediately.
Integrated tools
Email, SMS, suburb reports, Facebook ads, predictive data, and native CRM sync — Reapit, Rex, Vault, and ReNet — all in one platform. No stitching together five separate tools. One login, one dashboard, one source of truth for your marketing.
Performance-focused
Track every click, open, and engagement against individual contact records. Know which buyers are warming up. Know which vendors clicked your suburb report three times this week. Turn that behavioural data into the right call at the right time.
Personalised support
Local support that understands how agencies operate. Not a ticketing queue staffed by generalists. A team who knows your CRM, knows your market, and can help you get more out of the platform in a 10-minute call — not a 10-day wait for a knowledge base article.
Everything agents need.
Nothing they don't.
iRealtyPro is designed for growing agencies that need more than entry-level marketing. Campaign automation, vendor reporting, lead tracking, and performance insights — in one platform that scales from a single agent to a multi-office brand.
Campaigns can be personalised, tracked, and optimised in real time, so you know exactly where leads are coming from and how to move them forward. Generate suburb reports. Match buyer interest to listings at scale. Keep your messaging consistent across the whole team without adding headcount.
See who's most likely to sell next based on real engagement behaviours — not guesswork.
Share results that vendors understand and trust. Branded, professional, and automated to send at the right time.
Instantly match buyers to listings already in your system — based on preferences synced directly from your CRM.
Build and send email, SMS, and social campaigns from a single dashboard. Full lifecycle visibility from appraisal to settlement.
Native two-way sync with Reapit Sales, Rex CRM, MRI Vault, and ReNet. One loop — no manual exports, no stale data.
Automatically generated, branded market reports sent to your database — keeping your name in front of vendors who are watching the market.
We're here to help real estate professionals build stronger relationships, attract high-intent buyers and sellers, and close more deals. From email campaigns to lead intelligence and property alerts — smart, simple marketing that fits the way you already work.
We measure success the same way agents do — appraisals booked, listings won, deals closed.
Compliant, deliverable, and designed to protect the sender reputation of every agency on the platform.
Founded in Australia. Supported by Australians. Built for the specific way our property market works.
Ready to see iRealty
inside your business?
Whether you're promoting a property, following up with potential sellers, or keeping your name in front of your market — iRealty gives you the tools to launch fast, stay consistent, and see what's working at every step.