Replace your duct-taped
marketing stack with one platform built for real estate.
iRealty consolidates email, automation, AI lead detection, CRM sync, and real reporting into a single system designed around how Australian agencies actually run marketing. Less duct tape. Less guesswork. More measurable wins.
Most agencies don't have a marketing problem.
They have a stack problem.
Tools held together with manual exports. The same contact sitting in three lists getting the same email three times. Reporting that lives in screenshots and spreadsheets. Most marketing pain in real estate isn't about effort — it's about the patchwork underneath.
Email tool plus CRM plus separate landing pages plus a reporting spreadsheet. Every Monday the marketing manager spends two hours pulling exports together so someone can ask "is it working?" — and still can't really answer.
Manual · Fragmented · Impossible to benchmarkCRM sync, email, automation, lead detection, and reporting all in one system. One contact profile. One source of truth. Real dashboards. The Monday meeting becomes a strategy conversation, not a data hunt.
Consolidated · Measurable · Built for real estate
Stop patching five tools together.
One platform does it all — built for real estate.
iRealty replaces the patchwork. CRM-synced contact data, AI-driven lead detection, drag-and-drop on-brand templates, behavioural targeting, real reporting, and Australian support — all in one platform built for how real estate teams actually work.
AI lead detection
Every click, open, and property view scored automatically. Warm leads flagged to your team's inbox so cold prospecting becomes the exception, not the rule.
CRM sync that actually works
Native integrations with Reapit, Rex, Vault, and ReNet. One contact profile across the business. No more duplicate exports or manual reconciliation.
Database protection
Bounce Protect and our No Spam Guarantee defend your sender reputation, so the database you've spent years building keeps performing.
On-brand templates
Drag-and-drop email design built around real estate workflows. Listings, market updates, post-appraisal follow-ups — polished sends in minutes, not designer hours.
Behavioural targeting
Segment by what contacts actually do, not by tags someone forgot to update. The right message lands with the right buyer or seller every time.
Real reporting
Engagement, deliverability, lead surfacing, and conversion in one dashboard. Leadership gets answers, not screenshots. Marketing gets benchmarks, not guesswork.
Real teams. Real visibility into what's working.
Marketing teams across Australia use iRealty to consolidate their stack, surface real intent in their data, and turn marketing into a measurable growth engine.
Real-time visibility into who's actually engaging
"With iRealty, we can do effective lead tracking. It's crucial for the team to see who's clicking on what, track them, monitor their engagement, and then touch base. It's a great way to identify a contact and see when someone is actively engaged in real estate again."
47 warm vendors surfaced from a single campaign
"iRealty shortlisted 47 vendors based on behaviour from an EDM campaign and there were 100% warm leads in that group."
Consistency, support, and confidence.
- Felix Luscombe — Place Ascot & Nundah — full lead source visibility, click-through tracking, and clearer buyer/seller insight.
- Mitchell Gibbons — Coastal — exceptional local support, with requests actioned swiftly and reliably.
- Matt Lancashire — Ray White New Farm — what used to take hours of campaign work now takes minutes.
- Dean O'Brien — OBrien Real Estate — confident in the product, confident in the team behind it.
From stack audit to measurable marketing in days, not quarters.
A clear four-step path from fragmented tools to one consolidated platform with the reporting your leadership has been asking for.
Audit your stack
Map what's duplicated, what's broken, and where contact data is leaking. We help you spot the gaps fast.
Consolidate
Sync your CRM, import contacts cleanly, and replace the patchwork. One contact profile across the agency.
Activate
Templates, automations, lead detection, and dashboards live. Your team starts producing measurable sends.
Measure
Real reporting, real benchmarks, real decisions. Leadership stops asking "is it working?" and starts asking "what's next?"
Download the 2026 Real Estate Benchmark Pack
See exactly how your marketing stacks up against Australia's top-performing agencies. Engagement, deliverability, seller-signal visibility, and the six leadership questions every growth-minded team should be asking in 2026.
- How your open rates and engagement compare to best-in-class
- The six leadership questions to assess your marketing maturity
- What seller-signal visibility looks like inside top-performing agencies
Built from data across 230M+ real estate emails · Used by directors and marketing leaders at top Australian agencies
Enter your details on the next step and we'll send the benchmark pack straight to your inbox — usually within seconds.