iRealty × Reapit Sales
(Agentbox)
Your Reapit contacts, listings, buyer preferences, inspections and enquiries, live in iRealty and always current. Lead alerts, unsubscribes and campaign activity push straight back to Reapit. One clean, two-way loop that keeps your CRM and your campaigns in step.
Inspections · Enquiries
Campaign notes
Your CRM and your campaigns,
finally talking to each other.
iRealty connects directly to Reapit Sales. Contacts, listings, buyer preferences, inspections and enquiries flow in. Lead alerts, unsubscribes and campaign activity flow back. No manual exports. No stale data. No double handling.
Contact sync
Every contact in Reapit Sales, from buyers and sellers to past appraisals and open home sign-ins, syncs into iRealty. New contacts added to Reapit appear in iRealty the same day, and updates to names, emails and phone numbers stay current across both platforms.
Live listing data
Listings from Reapit Sales populate your iRealty campaigns with images, addresses, prices and status. When a price changes or a property sells, your next campaign reflects it without anyone lifting a finger.
Buyer preference matching
Buyer preferences stored in Reapit Sales, including bedrooms, budget, suburb and property type, flow into iRealty and drive smarter targeting. The right listings reach the right buyers without manual segmentation work every time a campaign goes out.
Open home attendance
Every open home and inspection recorded in Reapit Sales flows into iRealty, linked to the contact who attended and the property they walked through. Build an audience of everyone who inspected 42 Smith Street, or everyone in your database who has never been to an inspection at all.
Listing enquiry history
When someone enquires on a listing in Reapit Sales, that enquiry lands in iRealty against both the contact and the property. Enquiry history becomes a targeting filter, so your follow-up can go to the people who asked about a property and never turned up.
Campaign notes on the listing
When a live campaign features a listing, iRealty writes a note onto that property in Reapit Sales: sent via iRealty, and how many contacts it reached. Agents see the marketing that has gone out on their listing without logging a thing. Switched on per agency.
Lead alerts back to Reapit
When a contact in iRealty opens multiple emails, clicks on listing content or shows seller intent behaviour, your Reapit record gets updated. Agents see the signal where they already work, with no switching apps to chase a lead someone else spotted first.
Unsubscribe sync
When a contact unsubscribes from an iRealty campaign, that preference writes back to Reapit Sales straight away. Your agency stays compliant with Australian spam laws without anyone updating CRM records by hand after every send.
Real-time updates
The connection between Reapit Sales and iRealty runs continuously, not on a daily batch. Contact updates, new listings and price changes flow through as they happen, so your campaigns reflect the current state of your database rather than yesterday's snapshot.
Every campaign now leaves
a mark on the listing.
Agents lose track of what marketing has actually gone out on their properties, and vendors ask. Now every live iRealty campaign that features a listing writes a note back onto that property record in Reapit Sales, with the send date and the number of contacts it reached.
- ✓Marketing activity sits on the listing, not in someone's sent folder
- ✓Vendor updates are ready before the call, not after it
- ✓Nothing to log, nothing to remember, nothing to chase
- ✓Test sends are excluded, and it is switched on per agency
Connected and live
in under an hour.
No developers needed. No data migration. Just a few steps from Reapit Sales to your first iRealty campaign.
Connect Reapit
Authorise the integration in iRealty with your Reapit Sales credentials. One-click OAuth, with no API keys to manage.
Your database syncs across
Your full contact database imports from Reapit Sales into iRealty. Segments, tags, buyer preferences, inspections and enquiries come with it.
Send your first campaign
Pick a template, choose your audience and send. iRealty pulls live listing data from Reapit to populate the email for you.
Activity flows back to Reapit
Engagement signals, hot lead alerts and campaign notes appear in Reapit Sales. Agents act on opportunities inside the CRM they already use.
"With iRealty we can do effective lead tracking. It's crucial for the team to see who's clicking on what, track them, monitor their engagement, and then touch base. It's a great way to identify when someone is actively engaged in real estate again."
"Of all the systems I have used over the years, iRealty is at the forefront of both efficiency, presentation and productivity. What used to take me hours now takes me minutes."
"In the 5 months since we have used iRealty, we have had our best sales quarter in history, and a significant attribution to this is because iRealty generates leads. It is that simple."
Everything you need to know about
the Reapit Sales integration.
Does iRealty replace Reapit Sales?
No. iRealty works alongside Reapit Sales rather than replacing it. Reapit Sales remains your CRM for contact management, listings and pipeline. iRealty adds the email and SMS marketing layer that Reapit doesn't have, and the two stay in sync. Your agents keep working in Reapit as normal.
Can I target people who came to an open home?
Yes. Inspection and open home attendance recorded in Reapit Sales flows into iRealty and links to both the contact who attended and the listing they inspected. That becomes a filter you can build audiences from: everyone who inspected a specific property, everyone who inspected in a suburb, or everyone in your database who has never attended an inspection.
It's one of the strongest signals you have. Someone who gives up a Saturday morning to walk through a home is telling you something no email open can.
Does iRealty record campaign activity in Reapit?
Yes. When a live campaign features one of your listings, iRealty writes a note back onto that property record in Reapit Sales showing that it was sent via iRealty and how many contacts received it. Agents can see the marketing that has gone out on their property without logging anything, which makes vendor updates a lot easier to prepare.
Test sends are excluded, and the feature is switched on per agency, so it's your call whether it runs.
What happens to enquiries made on my listings?
Enquiries captured in Reapit Sales are matched to both the contact and the listing they enquired about, then made available in iRealty as a targeting filter. You can follow up with everyone who enquired on a property but never inspected it, or re-engage buyers who enquired months ago and went quiet.
How often does the data sync between Reapit and iRealty?
The integration runs in real time, not on a daily batch. When a contact is updated in Reapit Sales, iRealty reflects that change quickly. New listings, price changes and sold status update as they happen in Reapit, so your next campaign has current data rather than yesterday's snapshot.
Will unsubscribes from iRealty update in Reapit?
Yes, and it's one of the most important parts of the integration. When a contact unsubscribes from an iRealty campaign, that preference is written back to their Reapit Sales record. Your team doesn't need to update the CRM by hand after every send, and your agency stays compliant with Australian spam legislation.
Do lead alerts from iRealty appear in Reapit?
Yes. When iRealty detects selling behaviour, such as a contact opening multiple emails, clicking on suburb reports or repeatedly engaging with listing content, a lead alert is sent to the assigned agent. That alert also writes back to the contact record in Reapit Sales, so agents see the signal inside the CRM they already use every day.
How long does it take to set up?
Most agencies are connected and running their first campaign within an hour. Setup involves authorising the Reapit Sales connection in iRealty using a secure OAuth flow, with no API keys or developer involvement needed. Once connected, your contacts and listings sync across and you're ready to send.
Can I segment my Reapit contacts for different campaigns?
Yes. iRealty imports the buyer preferences, tags and categories from Reapit Sales and uses them to drive smarter targeting. You can build campaigns that go only to buyers in a specific price range, suburb or property type, plus audiences built on inspection and enquiry history, all driven by data already in your Reapit database.
What if my Reapit data is messy or incomplete?
iRealty handles imperfect data. Contacts without email addresses are excluded from campaigns. Duplicates are flagged. And our onboarding team will help you review your data quality when you first connect, so you go live with a clean, working database rather than a messy import that leads to bounces and spam complaints.
Not on Reapit? iRealty connects
with your CRM too.
Your Reapit database is full of
listings waiting to happen.
Let iRealty turn the contacts already in your CRM into seller conversations, consistently, and without adding work to your team's week.