iRealty × Rex CRM
Set it and grow.
Connect Rex CRM with iRealty and your data works for you. Contacts, listings, and buyer preferences stay synced in real time. Lead alerts flow back to Rex automatically. Marketing runs itself — so your agents stay in Rex and spend more time closing deals.
Rex and iRealty — one clean loop.
No double handling. No stale data.
When your CRM and your marketing platform don't talk to each other, things fall through the cracks. Wrong listings reach buyers. Unsubscribes get missed. Agents waste hours on admin instead of conversations. iRealty plugs directly into Rex CRM so everything stays current — automatically.
Real-time contact sync
Every contact in Rex — buyers, vendors, past clients, pipeline leads — syncs into iRealty automatically. New records appear the same day they're created in Rex. Updates to names, emails, and ownership rules stay current across both systems without anyone exporting a CSV.
Live listing population
Listings from Rex populate your iRealty campaigns automatically — address, price, images, and status. When a price is cut or a property goes under offer, your next email reflects that without anyone touching it. Buyers stop receiving outdated listings that erode trust.
Buyer preference matching
Buyer preferences stored in Rex — budget, bedrooms, suburbs, property type — drive smarter targeting in iRealty. The right listings reach the right contacts automatically. No manual segmentation every time a campaign goes out. Clean records mean precise sends, not spray-and-pray blasts.
Lead alerts back to Rex
When iRealty detects a seller signal — repeated email opens, suburb report downloads, listing clicks in a contact's own street — the alert routes to the assigned agent and updates the Rex contact record. Agents see the opportunity inside Rex, where they already work every day.
Automatic unsubscribe handling
When a contact opts out of an iRealty campaign, that preference writes back to Rex automatically. No manual CRM updates after every send. Your agency stays compliant with Australian anti-spam legislation, and your team doesn't inherit the risk of a missed unsubscribe slipping through.
Database protection
Clear ownership rules mean each agent only sees and contacts their own records — preventing duplicate outreach and protecting the relationships your team has built. iRealty's Bounce Protect and No Spam Guarantee keep your sender reputation strong while your database stays clean and active.
From Rex connect
to first campaign running.
No developers. No data migration project. No downtime. Just a few steps from Rex CRM to your first automated campaign.
Connect Rex CRM
Authorise the Rex integration inside iRealty using your Rex credentials. Secure OAuth — no API keys, no IT team required.
Your database syncs
Contacts, listings, and buyer preferences import from Rex into iRealty. Records are matched and cleaned automatically — no CSV wrangling.
Campaigns go out automatically
Pick a template, set your audience, and send. iRealty pulls live Rex listing data to populate the email. Drip sequences run without manual work each week.
Leads surface in Rex
Engagement signals and hot-lead alerts appear in Rex automatically. Agents act on warm opportunities inside the CRM they use every day — no extra app to check.
What Rex teams say
about iRealty.
"With iRealty, we can do effective lead tracking. It's crucial for the team to see who's clicking on what, track them, monitor their engagement, and then touch base. It's a great way to identify a contact and see when someone is actively engaged in real estate again."
"iRealty helps me win more listings and close more deals because I can send emails to my buyer database instantly. Clients actually wait for my emails to see what's new. I've sold so many properties pre-market just from these email touchpoints."
"In the 5 months since we have used iRealty, we have had our best sales quarter in history, and a significant attribution to this is because iRealty generates leads — it is that simple."
"Of all the systems I have used over the years, iRealty is at the forefront of both efficiency, presentation and productivity. What used to take me hours now takes me minutes."
"Reach out to iRealty — I know one thing they'll do, they'll make you confident in the product. Their customer experience is fantastic. You will not look back once you've had that opportunity."
"I can't speak highly enough about the exceptional local customer support from iRealty. It is rare to find such responsive customer service in real estate, and iRealty goes above and beyond to action requests swiftly."
Everything you need to know
about the Rex CRM integration.
Does iRealty replace Rex CRM?
No. iRealty works alongside Rex — it doesn't replace it. Rex remains your CRM for pipeline management, contact records, and listings. iRealty adds the email and SMS marketing layer that Rex doesn't have natively, and the two stay in sync automatically. Your agents keep working in Rex exactly as they do now.
How does the real-time sync actually work?
iRealty connects to Rex via a secure API integration. When a contact is updated in Rex — new email address, changed buyer preferences, sold listing — that change flows into iRealty quickly. It's not a nightly batch job. Listings and contact data stay current so the next campaign you send always reflects the actual state of your database.
Will unsubscribes from iRealty write back to Rex?
Yes — automatically. When someone opts out of an iRealty email, their Rex contact record is updated immediately. Your team doesn't need to manually handle unsubscribes after every campaign, and your agency stays compliant with Australian spam legislation without any extra admin burden.
Do Rex contact ownership rules carry over to iRealty?
Yes. Agent ownership assignments in Rex are respected in iRealty, so each agent only receives lead alerts for contacts assigned to them. This prevents duplicate outreach and protects the relationships individuals have built. Principals get visibility across the whole database; agents see their own pipeline.
How long does setup take?
Most Rex agencies are connected and sending their first campaign within the same day. The setup involves authorising the Rex connection in iRealty — a secure OAuth flow that takes a few minutes. No API keys to manage, no IT department needed. iRealty's onboarding team handles the initial import and walks your team through the platform before you go live.
Can I use Rex buyer preferences to target campaigns?
Yes. Buyer preferences in Rex — budget, property type, suburb, bedroom count — sync into iRealty and drive smarter segmentation. You can send a Just Listed campaign only to buyers in the right price range and suburb, automatically, without manually building audience lists before every send. The targeting gets more precise as your Rex data improves.
What if my Rex data has duplicates or gaps?
iRealty handles imperfect data. Contacts without email addresses are excluded from campaign sends automatically. Obvious duplicates are flagged during the import process. And iRealty's onboarding team reviews your data quality before you go live — so you start with a clean, working database rather than discovering issues mid-campaign.
Not on Rex? iRealty connects
with your CRM too.
Your Rex database is full of
deals waiting to happen.
Stop leaving warm leads sitting cold in Rex. Let iRealty surface the contacts already showing buying and selling signals — then keep your agency front of mind, automatically.
Sync smarter and sell faster with iRealty
Keep your data in one place. Rex and iRealty update contacts, listings, and buyer details for you. Records stay clean and accurate, so your team spends less time on admin and more time closing deals.
- Real-time updates keep your CRM and marketing in sync
- Accurate targeting so agents reach the right people
- Automatic unsubscribe handling that reduces errors
- Clear ownership rules so agents know their contacts
- Less admin, more focus on closing deals
Turn your CRM into a growth engine with Rex and iRealty. Get faster updates, smarter targeting, and seamless automation. Ready to close more deals? Book your demo today.