#1 Real Estate Marketing Software
Stay in front of every lead, without living inside your CRM
You’ve already done the hard part: getting the lead. Now it’s about staying in front of them without rebuilding audiences or writing another “just checking in” email.
Join the pros in real estate email marketing
Emailing someone 3 times doesn’t triple your chances
One in Sarah’s list. One in Tom’s. One in “Marketing Master List FINAL FINAL.” That poor contact just got the exact same email three times, maybe even from three different agents. It’s awkward. It looks messy. It makes people unsubscribe because they think you don’t have your act together.
The right real estate marketing software can clean all that up. One profile per person. Smarter lists. No duplicates. Just clean, professional communication that makes your brand look sharp.
Built for real estate marketers who are done with duct-taping tools to follow up
Database Protection
Smart Tagging
CRM Sync
Email Automation
AI Lead Detection
Audience Targeting
Full set-up support
High deliverability rate
You shouldn’t need luck to get good open rates
You spend time crafting every word, picking the perfect subject line, and lining up the right image only to cross your fingers and hope people actually open it. And if they don’t, you’re left guessing why. Without the right tool, it’s almost impossible to know.
Data beats guesswork every time. Know who’s opening, what’s getting clicks, and how to keep your best leads engaged. Smart emails don’t happen by accident. They happen with better data.
Trusted by marketers who make real estate growth look easy
Target better, nurture smarter, and make every dollar of your marketing budget go further.
How iRealty makes real estate marketing easier (and way more effective)
AI-powered lead detection
Every click, open, and interaction gets tracked so you can see exactly who’s starting to engage with your marketing. Warm leads get flagged and delivered straight to your inbox, giving you and your agents a clear list of people worth following up. That means less time chasing cold contacts and more time focused on the leads most likely to list, buy, or take action soon.
CRM Integration for real estate workflow
No extra logins, no extra admin. iRealty connects directly to your existing CRM, syncing contact activity and keeping your data clean and visible right where your agents are already working.
Protects the value of your database
Your database is one of your most valuable business assets. iRealty’s Bounce Protect and No Spam Guarantee help keep your sender reputation intact while ensuring your contacts stay nurtured and not spammed.
Email templates that fit your brand
Easily customise every email with a simple drag-and-drop editor. No code. No designers needed. Whether you want fast sends or full creative control, you’ll have the tools to create polished campaigns that feel personal, professional, and consistent every single time.
Built in SMS follow-up
Leads don’t always sit in inboxes. With SMS built into the platform, agents can reply to enquiries instantly. Whether it’s a buyer clicking a listing or a seller asking a quick question, responses are fast, trackable, and easy to manage. No switching apps, no missed follow-ups.
Support that knows real estate
Our local support team understands how real estate offices run. Whether you’re launching a campaign or just need help aligning with your CRM, straight answers that actually help are available by phone or email.
Real agencies, real results
Leading agencies growing through better marketing systems.
Clinton Viertel
Building a high-performing team with smarter, hands-off marketing.
Join the pros in real estate email marketing
Ready to run marketing that actually moves the needle?
You shouldn’t have to worry about someone getting the same email after they’ve unsubscribed. Real estate marketing is already hard enough without risking complaints, spam reports, or looking unprofessional in front of good leads.
This system keeps your contact list clean and smart. No more awkward double-ups. No more manual clean-ups. No more angry emails.
- Someone unsubscribes? They’re removed everywhere.
- Duplicate contacts? Automatically merged and managed.
- Brand reputation? Protected without lifting a finger.
This is how real estate marketers build trust, protect their brand, and stay in control without babysitting their database.
Questions we get asked about real estate marketing software
How do I know if real estate marketing software will actually help me get more leads?
If you’re tired of chasing cold leads or watching your ads go nowhere, you’re not alone. Real estate marketing software can help but only if it’s built with your day-to-day in mind. The right tool should make it easier to find, follow up with, and convert leads without needing five different apps.
You’ll want something that connects your website, social media, email, texts, and CRM all in one place. That way, when someone visits your site or clicks on a listing, they don’t just vanish, they enter your system automatically, and the software helps you stay in touch through smart follow-ups.
Look for features like lead tracking, automated messages, IDX home search tools, and contact management. These aren’t just nice extras, they’re what help you turn interest into action.
If you’re not seeing results yet, it might be because the tools you’re using now aren’t working together. When everything lives in one place and is built for real estate, things start to click and leads stop slipping away.
Try testing a free version or booking a walkthrough so you can see how it fits your workflow before committing.
What features should I look for in a real estate marketing platform?
Not every platform is made equal and definitely not every one is made for real estate. You want something that makes your life easier, not harder.
Start by checking if it has an easy-to-use dashboard. If it’s confusing from the first click, that’s not a good sign. Then look for these must-haves:
- Lead capture forms that connect to your website or landing pages
- Automated text and email follow-up (because no one has time to chase leads all day)
- IDX integration so buyers can search listings directly on your site
- A built-in CRM where all your contacts live no more copy-pasting between platforms
- Ad campaign support for Facebook or Google Ads (especially useful if you’re running paid traffic)
- Analytics to show you what’s working and what’s not
If you’re managing listings, open houses, newsletters, or client check-ins, it helps when your software does it all in one spot. It saves hours each week, keeps you consistent, and helps you look sharp online, without needing a full-time assistant.
Pick something that feels simple, not overwhelming. If you dread logging in, you won’t use it.
I’ve used CRMs before and found them too hard, is this any different?
A totally fair question. A lot of CRMs feel like they were built for tech companies, not agents who are juggling calls, emails, and open homes.
Real estate marketing software that’s designed for your industry should feel familiar and easy. You shouldn’t need a course just to send an email or set a reminder to follow up. Look for platforms that come with ready-to-use templates and simple setups for things like drip campaigns or welcome texts. You also want quick access to client info like name, last message, and what properties they looked at.
If you’ve struggled with CRMs before, try something that shows off its real estate tools upfront. You shouldn’t have to “hack” it to work for property leads. And many newer platforms give you step-by-step guides or walkthroughs during setup so you don’t waste hours trying to figure things out.
You don’t need to become a tech wizard, you just need something that fits into your daily routine. If it feels like too much after 10 minutes, it probably isn’t the right fit for you.
Do I really need marketing software if I already run Facebook and Instagram ads?
Running ads is a great start, but ads alone won’t build your business if you’re losing leads along the way. Think about it: you spend money getting people to click, but then what happens? If they land on a page with no form, or if you forget to follow up quickly, those leads go cold fast.
Marketing software bridges that gap. It helps you track where leads come from, captures their details, and sends automatic follow-ups even when you’re busy with clients. That means you’re not relying on memory, sticky notes, or late-night catch-ups to keep conversations going.
Plus, with software that includes reporting tools, you’ll know which ads are bringing in quality leads and which ones are just draining your budget. You can adjust quicker, save money, and focus on what’s working.
The goal isn’t just to get more eyeballs, it’s to turn those views into viewings. Marketing software helps make sure you’re not leaving money on the table after paying for clicks.
What if I’m not very good with technology?
You don’t need to be a tech expert to grow your business with the right software. In fact, if something feels too complicated, it’s probably not meant for real estate agents with busy schedules.
Good real estate marketing software should feel simple from the start. You should be able to log in, see your leads, check who’s opened your emails or clicked on a link, and know exactly who needs a follow-up. No coding, no confusing menus, just clear steps.
Many systems now offer drag-and-drop builders, pre-written email templates, and mobile-friendly dashboards so you can manage things between appointments or while waiting at a showing.
Don’t let tech fears hold you back. Start small, maybe just set up your lead capture form or connect your contacts list. Once you see how easy that part is, you’ll build confidence to use more features over time.
Remember, the goal here isn’t to learn new tech, it’s to save time and grow your business. Pick something that works with you, not against you.
Can real estate marketing software help me follow up faster?
Yes, this is one of the biggest reasons agents switch to marketing software in the first place. Following up manually takes time, and when you’re busy, it’s easy to fall behind. The longer you wait, the colder the lead gets.
With the right software, you can set up automatic replies as soon as someone signs up or asks about a property. They get a warm, personal message from you even if you’re out on a showing. You can also create follow-up sequences that send reminders, tips, or listings over a few days or weeks. That way, you stay top-of-mind without having to do the heavy lifting.
Some platforms even let you schedule texts, emails, or phone tasks based on lead behaviour. So if someone clicks a listing twice or opens your email three times, you’ll know it’s time to reach out personally.
Think of it as your digital assistant. It doesn’t replace you, it just makes sure you’re always there when it counts.
I’m worried I’ll lose all my contacts if I switch systems
That’s a common fear, especially if you’ve been building your list over years. But switching doesn’t mean starting from scratch. Most real estate marketing platforms allow you to import your existing contacts, usually from a CSV file or by connecting your current CRM.
It’s worth taking a bit of time to clean up your list before moving it. Remove duplicates, fix broken emails, and add tags like “buyer,” “seller,” or “past client.” This makes your new system work better from day one.
Also, ask if the new software has a guided onboarding process. Some platforms walk you through uploading contacts and setting up automations step-by-step. That way, nothing slips through the cracks.
If you’re nervous, start with a small group, maybe just your active leads, to test how it feels. Once you’re confident, bring over the rest. You don’t have to move everything all at once.
Switching tools can feel scary, but keeping your business stuck in a system that doesn’t work is even riskier.
How long does it take to start seeing results?
This depends a bit on what you’re using the software for. But most agents notice a difference within a few weeks. If you’re focused on lead generation, you might start seeing fresh contacts coming in right away, especially if your site is connected and your ads are running.
If you’re using it to improve follow-ups, the impact can be almost immediate. Automated messages mean new leads hear from you fast, which boosts your chances of turning them into clients.
To speed things up, set aside 1–2 hours at the beginning to get set up properly. Add your branding, upload your contacts, turn on your automations, and connect your listings. Many systems come with starter templates so you don’t have to build everything from scratch.
The key is being consistent. Don’t expect magic overnight, but if you stick with it, you’ll likely save time, stop losing leads, and close more deals in less time.
Focus on progress, not perfection.
