Research, playbooks & benchmarks for real estate teams.
Free downloadable guides built from real data, real agencies, and 20 years of database marketing experience.
The 4.60% Agent Survival Guide
The RBA has lifted the cash rate to 4.60% in an already tight market. Six rules for protecting your listing pipeline when rates rise, buyers pull back and every vendor is harder to win.
- Where the market stands after the 29 September rate decision, in four numbers.
- Which marketing spend to cut first, and the one line you should never cut.
- How to rank your call list by seller intent and work the database you already own.
- A four week plan with one focus per week, ready to pin up in the office.
The 49 Million Email Playbook
What 244 Australian agencies and 49 million emails taught us about turning a database into listings, plus the Proven Process the best of them run every week.
Real Estate Newsletter Ideas
A full year of content that keeps your database talking to you: fifty ready ideas across eight themes, a subject-line swipe file, a month-by-month plan, and real newsletter examples built in iRealty.
The 2026 Seller Signal Playbook for Agents
A practical guide to spotting contacts who are quietly warming up to sell, calling them sooner, and turning email engagement into better listing conversations.
The 2026 Buyer Signal Playbook for Agents
Spot the buyers who are genuinely ready to move, back them ahead of the tyre-kickers, and turn buyer demand into your next listing conversation.
The Buyer Pipeline Blueprint
Winning buyers in a buyers' market — why buyer-database depth is the new appraisal currency, and how to build the only buyer pipeline your agency actually owns.
Building Trust in a Real Estate Database
How many touchpoints it takes, which channels carry the most weight, and how to turn a database into a consistent source of listings, referrals, and repeat business.
The Principal's Database Growth Blueprint
A concise operating guide for principals who want more appraisals, better visibility across the team, faster rollout, and a cleaner path from database to listing conversations.
The 2026 Real Estate Leadership Benchmark Pack
Compare your database marketing maturity against what leading agencies are doing in deliverability, targeting, automation, AI-driven lead detection, and seller-signal visibility.
The Email Advantage Report 2026
Why email marketing is now the highest-ROI channel an Australian residential agency owns — and the single biggest lever Directors and Principals have to pull in 2026.
The Shadow Pipeline
Why the 2026 listings that matter most will be won 18 months before the vendor ever picks up the phone — and what the principals winning them are doing differently.
Real Estate Agent's Guide to the 2026 Facebook Algorithm
Meta's Andromeda update changed everything. Here's what Australian agents need to know — and exactly what to do about it to win more listings from social.
The 2026 Database Reset
A principal's field manual for the 1 July Tranche 2 deadline, the OAIC's active privacy sweep, and the listings pipeline that has to survive both.
The Attention Economy Playbook
How Australian principals win the only channel their team still owns — at the moment AI just flooded every other one. Nine plays across three disciplines: acquire, deepen, defend.
More coming soon
New guides, templates, and reports are in development.
Ready to put the research into action?
iRealty turns these strategies into automated systems for your agency.
Book a Strategy Call →