iRealty × ReNet
iRealty's integration with ReNet Sales keeps your contacts, listings, and buyer preferences in sync — automatically. Every email goes to the right person with the right property at the right time. Lead alerts return to ReNet in real time, unsubscribes are handled automatically, and your team converts more leads with less admin.
ReNet and iRealty — always in sync.
No errors. No manual updates.
Manual data entry is slow, error-prone, and pulls your team away from the work that actually wins listings. iRealty connects directly to ReNet Sales so your contacts, properties, and buyer preferences stay current automatically — and engagement data flows back where your team can act on it.
Automatic contact sync
Every contact in ReNet Sales — buyers, vendors, past enquiries, open-home attendees — syncs into iRealty automatically. New contacts appear in iRealty the same day they're added to ReNet. Changes to email addresses, names, and ownership rules stay consistent across both platforms without anyone manually exporting data.
Live listing population
Listings from ReNet populate your iRealty campaigns automatically — property images, address, price, and current status. When a listing is reduced, withdrawn, or sold, your next campaign reflects it without anyone updating it manually. Buyers stop receiving emails about properties that are no longer available.
Personalised buyer matching
Buyer preferences stored in ReNet — budget, property type, location, and requirements — sync into iRealty and drive targeted campaigns. The right listings reach the right contacts automatically. No manual segmentation before every send. Every email feels personal because it is — built from the real data in your ReNet database.
Lead alerts back to ReNet
When iRealty detects seller intent — a contact repeatedly opening emails, clicking on suburb reports, or engaging with listing content — the alert routes to the assigned agent and updates the ReNet contact record automatically. Agents see warm leads inside the CRM they already use every day.
Automatic unsubscribe handling
When a contact opts out of an iRealty campaign, that preference writes to their ReNet record immediately. No manual CRM updates. No compliance risk from a missed unsubscribe. Your agency meets Australian anti-spam obligations without adding work to anyone's week — it just happens in the background.
Email automation that runs itself
Set up drip campaigns, listing alerts, and nurture sequences once — iRealty handles the rest. New contacts entering ReNet can trigger automated welcome sequences. Buyer-matched listings send automatically as new properties are added. Your marketing keeps running even when your team is out on appraisals.
From ReNet connect
to first campaign live.
No IT project. No data migration. No downtime. Most ReNet agencies are connected and running their first iRealty campaign within the same day.
Connect ReNet
Authorise the ReNet Sales connection inside iRealty. Secure setup — no API keys or developer help required.
Database syncs in
Your ReNet contacts, listings, and buyer preferences import into iRealty automatically. Clean, matched, and ready to send to.
Campaigns go out
Pick a template, select your audience, and send. iRealty pulls live ReNet listing data to fill the email — no manual content work needed each week.
Leads surface in ReNet
Engagement signals and hot-lead alerts flow back to ReNet automatically. Agents act on warm contacts without leaving the CRM they use every day.
Loved by real estate teams who
demand better lead conversion.
"With iRealty, we can do effective lead tracking. It's crucial for the team to see who's clicking on what, track them, monitor their engagement, and then touch base. It's a great way to identify when someone is actively engaged in real estate again."
"iRealty helps me win more listings and close more deals because I can send emails to my buyer database instantly. Clients actually wait for my emails to see what's new. I've sold so many properties pre-market just from these email touchpoints."
"In the 5 months since we have used iRealty, we have had our best sales quarter in history, and a significant attribution to this is because iRealty generates leads — it is that simple."
"Of all the systems I have used over the years, iRealty is at the forefront of both efficiency, presentation and productivity. What used to take me hours now takes me minutes."
"Reach out to iRealty — I know one thing they'll do, they'll make you confident in the product. Their customer experience is fantastic. You will not look back once you've had that opportunity."
"I can't speak highly enough about the exceptional local customer support from iRealty. It is rare to find such responsive customer service in real estate, and iRealty goes above and beyond to action requests swiftly."
Everything you need to know
about the ReNet integration.
Does iRealty replace ReNet?
No. iRealty works alongside ReNet Sales — it doesn't replace it. ReNet remains your CRM for contact management, listings, and pipeline. iRealty adds the email and SMS marketing layer that ReNet doesn't provide natively, and the two stay in sync automatically. Your agents keep working in ReNet as they always have.
How does the sync between ReNet and iRealty work?
iRealty connects to ReNet Sales via a secure API integration. When contacts, listings, or buyer preferences are updated in ReNet, those changes flow into iRealty automatically — not on a nightly schedule, but continuously. Your campaigns always reflect the current state of your ReNet database, so the right listings reach the right people every time you send.
Will unsubscribes from iRealty update in ReNet?
Yes — automatically. When a contact opts out of an iRealty campaign, their ReNet record is updated immediately. No manual CRM entry after every campaign send. Your agency stays compliant with Australian spam legislation without anyone having to remember to action it, and your database stays clean.
Do lead alerts from iRealty appear inside ReNet?
Yes. When iRealty detects selling behaviour — a contact opening multiple emails, clicking on suburb reports, or engaging with listing content in their suburb — a lead alert is sent to the assigned agent and the ReNet contact record is updated. Agents act on warm leads inside ReNet without needing to check a separate platform or wait for a weekly report.
Can I use ReNet buyer preferences to target campaigns?
Yes. Buyer requirements in ReNet — price range, property type, suburb, bedrooms — sync into iRealty and power smarter audience targeting. When you send a Just Listed email, iRealty automatically matches the property to the buyers in your ReNet database who fit the criteria. No manual list-building before every send, and every email feels relevant to the person receiving it.
How long does setup take?
Most ReNet agencies are connected and sending their first campaign within a day. Setup involves authorising the ReNet connection inside iRealty — a secure process that takes minutes, with no IT involvement or API key management required. iRealty's onboarding team handles the initial data import and walks your team through the platform before go-live.
What happens if my ReNet data has duplicates or missing emails?
iRealty handles messy data safely. Contacts without valid email addresses are automatically excluded from campaign sends. Duplicates are flagged during the onboarding review. iRealty's team checks your data quality before you go live — so you start with a clean, working database rather than discovering problems mid-campaign when it matters most.
Can I run automated drip campaigns from my ReNet contacts?
Yes. Once your ReNet contacts are in iRealty, you can build drip sequences that run automatically — buyer nurture campaigns, vendor follow-ups, settlement anniversary touchpoints, and suburb farming sequences. Set them up once, and iRealty sends them to the right contacts at the right intervals without any weekly manual work from your team.
Not on ReNet? iRealty connects
with your CRM too.
Your ReNet database is full of
conversations waiting to happen.
Stop leaving warm contacts sitting cold in ReNet. Let iRealty surface the ones already showing interest — and keep your agency front of mind through smarter, automated marketing that runs in the background.
Find out how iRealty makes life easier for real estate agents chasing growth
AI-powered lead detection
Every time an email goes out, iRealty tracks what your contacts do with it, who’s opening, clicking, and showing real interest. Instead of digging through data or guessing who’s ready, your team gets a clear list of warm leads sent straight to their inbox. That way, they’re not chasing cold contacts, they’re focusing on the ones who are actually paying attention and more likely to convert.
CRM Integration for real estate workflow
No need to jump between platforms or do extra admin. iRealty plugs straight into your current CRM, pulling in contact activity and keeping everything up to date. Your agents can see what’s happening without leaving the system they already use, so nothing gets lost, and no one wastes time double-handling data.
Protects the value of your database
Your contact list is too valuable to risk with bad sends or spam flags. iRealty helps protect your database with built-in safeguards like Bounce Protect and a no-spam approach, so your emails land where they’re supposed to, and your contacts stay warm, not annoyed. It’s about keeping your reputation clean while still staying in touch.
Email templates that fit your brand
Clean, mobile-ready templates are there when you need them and easy to tweak when you don’t. With a drag-and-drop editor, your team can build sharp, on-brand emails without needing design skills. Whether it’s a quick send or a fully customised campaign, they’ve got the flexibility to do both without slowing down.
Built in SMS follow-up
Not every lead waits in an inbox. With SMS built right into the platform, agents can reply on the spot, no app-switching, no delays. Whether it’s a quick question from a seller or a buyer clicking through a listing, responses are fast, easy to track, and simple to manage in one place. Nothing gets missed, and follow-ups stay on track.
Support that knows real estate
You won’t be stuck talking to someone who doesn’t get how real estate works. Our local team understands the day-to-day of busy offices, and they’re easy to reach by phone or email. Whether you’re setting up a campaign or trying to get things syncing properly, you’ll get clear answers that actually move things forward.