iRealty × MRI Vault CRM
Your VaultRE contacts are gold. iRealty helps you mine them. Link Vault CRM with iRealty and your contacts, leads, listings, and buyer preferences stay current in real time. Appraisals and lead activity flow back to Vault automatically — so your team spends less time on admin and more time winning listings.
One connected system.
No double handling. No data lag.
When your CRM and your marketing platform are disconnected, things fall apart quietly. Wrong listings hit buyer inboxes. Unsubscribes miss the CRM. Agents update the same contact twice. iRealty plugs into MRI Vault and keeps everything in sync — running quietly in the background so your team can focus on clients.
Real-time contact sync
Every contact in Vault CRM — buyers, vendors, tenants, past appraisals — syncs into iRealty automatically. New contacts appear the same day they're added to Vault. Changes to names, emails, and ownership rules update across both platforms without anyone lifting a finger or exporting a spreadsheet.
Live listing population
Listings in Vault CRM flow directly into your iRealty campaigns — images, addresses, prices, and status. When a property is reduced or goes under offer, your next email reflects the current state automatically. Buyers stop seeing outdated listings. Agents stop chasing calls about properties that are already sold.
Buyer profile matching
Buyer requirements stored in Vault — price range, property type, suburb, bedrooms — drive smarter targeting in iRealty. The right listings reach the right buyers automatically. No manual audience building before every send. Precise targeting means higher engagement and fewer contacts tuning out.
Lead alerts & appraisals back to Vault
When iRealty detects selling intent — repeated email opens, suburb report clicks, listing engagement — the lead alert routes to the assigned agent and updates the Vault contact record. Appraisal enquiries captured in iRealty also flow back to Vault, so leads are never stranded outside the CRM your team works in.
Automatic unsubscribe sync
When a contact opts out of an iRealty campaign, that preference writes to their Vault CRM record immediately. No manual updates. No compliance risk from a missed unsubscribe. Your database stays clean, your sender reputation stays intact, and your agency meets Australian spam law obligations without any extra admin.
Clear contact ownership
Vault CRM ownership rules carry into iRealty, so each agent receives lead alerts only for the contacts assigned to them. No duplicate outreach to the same prospect from different agents. No confusion about who owns the relationship. Clients get a seamless experience — and agents stay focused on their own pipeline.
From Vault connect
to first campaign live.
No IT project. No data migration. No downtime. Most Vault agencies are up and running their first iRealty campaign in under a day.
Connect Vault CRM
Authorise the MRI Vault integration inside iRealty. Secure connection — no API keys to manage, no developer involvement needed.
Database syncs automatically
Your full Vault contact database — buyers, vendors, profiles, listings — imports into iRealty. Segments and ownership rules come with it.
Send your first campaign
Pick a template, select your audience, and send. iRealty pulls live Vault listing data to populate the email — no manual content work required.
Leads return to Vault
Engagement signals, lead alerts, and appraisal enquiries flow back into Vault CRM automatically. Agents act on opportunities without leaving their CRM.
Built for teams who want more listings
and a pipeline that runs itself.
"With iRealty, we can do effective lead tracking. It's crucial for the team to see who's clicking on what, track them, monitor their engagement, and then touch base. It's a great way to identify when someone is actively engaged in real estate again."
"iRealty helps me win more listings and close more deals because I can send emails to my buyer database instantly. Clients actually wait for my emails. I've sold so many properties pre-market just from these email touchpoints."
"In the 5 months since we have used iRealty, we have had our best sales quarter in history, and a significant attribution to this is because iRealty generates leads — it is that simple."
"Of all the systems I have used over the years, iRealty is at the forefront of both efficiency, presentation and productivity. What used to take me hours now takes me minutes."
"Reach out to iRealty — I know one thing they'll do, they'll make you confident in the product. Their customer experience is fantastic. You will not look back once you've had that opportunity."
"We do get the lead alerts and they're great. Both buyer and seller leads seem to be more genuine than with our previous provider. The local customer support is second to none."
Everything you need to know
about the MRI Vault integration.
Does iRealty replace MRI Vault CRM?
No. iRealty works alongside Vault CRM — it doesn't replace it. Vault remains your system of record for contacts, listings, and pipeline management. iRealty adds the email and SMS marketing layer that Vault doesn't provide natively, and the two platforms stay in sync automatically. Your team keeps working in Vault exactly as they do today.
How often does data sync between Vault and iRealty?
The integration runs continuously — not on a nightly schedule. When a contact is updated in Vault CRM, iRealty reflects that change quickly. New listings, price changes, and sold status flow through as they happen in Vault, so your campaigns always use current data rather than what was true at 2am last night.
Do appraisal enquiries from iRealty go back into Vault?
Yes. When a contact submits an appraisal request via an iRealty campaign, that enquiry writes back to the corresponding Vault CRM record automatically. Lead alerts — triggered when a contact shows seller intent through repeated engagement — also update the Vault record. Agents act on warm leads inside Vault without needing to check a separate platform.
Will unsubscribes from iRealty update in Vault?
Yes — automatically. When a contact opts out of an iRealty campaign, their Vault CRM record is updated immediately. No manual data entry required after each send, and no risk of accidentally emailing someone who has already unsubscribed. Your agency stays compliant with Australian anti-spam legislation without adding work to your team's week.
Does iRealty respect Vault contact ownership rules?
Yes. Contact ownership assignments in Vault CRM are honoured in iRealty. Each agent receives lead alerts only for the contacts in their own pipeline. Principals get visibility across the whole database. This prevents duplicate outreach, protects agent-client relationships, and keeps your team organised without having to manage permissions in two systems.
How long does setup take?
Most Vault agencies are connected and sending their first campaign within the same day. Setup involves authorising the MRI Vault connection in iRealty via a secure process — no API keys to handle, no IT resources required. iRealty's onboarding team manages the initial contact import and walks your team through the platform before go-live.
Can I use Vault buyer profiles to target campaigns?
Yes. Buyer requirements stored in Vault — price range, property type, suburb, bedroom count — sync into iRealty and power smarter audience targeting. When you send a Just Listed campaign, iRealty can automatically match the property to the buyers in your Vault database who fit the criteria — without you having to manually build a list each time.
What if my Vault database has duplicates or outdated records?
iRealty handles imperfect data gracefully. Contacts without valid email addresses are excluded from campaign sends automatically. Duplicate records are flagged during the onboarding process. iRealty's team reviews your database quality as part of setup — so you go live with a clean, working contact list rather than discovering problems mid-campaign.
Not on Vault? iRealty connects
with your CRM too.
Your Vault database is full of
listings waiting to happen.
The contacts already in Vault CRM are your most valuable marketing asset. Let iRealty surface the ones showing buying and selling signals — and keep your agency front of mind automatically.
One connected system for real estate growth
Stop wasting time with messy updates. In this free demo, you’ll see how iRealty and Vault CRM join together in one easy system for your contacts, leads, and emails.
- Sync all buyer profiles and listings in real time so nothing is missed
- Accurate targeting that keeps your emails relevant and timely
- Automated follow ups that help your agents build stronger client trust
- Easy contact ownership tracking so everyone knows who is responsible
- Database protection to keep your client information safe
With Vault CRM and iRealty working as one, your database turns into a growth engine. Smarter marketing, cleaner data, and clear next steps for your team. Book your demo today.