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Inside Stone Ballarat’s Smarter e-Marketing Strategy with iRealty
A strong local reputation, an experienced team and thousands of contacts built over years. Here is the branded template set we built for Stu, Fiona and the team, the seller and landlord signals it surfaces, and what it is producing.
Every template below is live. Click any one to open the real thing.
Feature listing of the month
Plus a free Suburb Report bundle, RRP $199 per month.
Closes 30 September 2026A great database, with opportunities getting lost inside it.
Stone Ballarat came to iRealty with something many agencies spend years building: a strong local reputation, an experienced team, brilliant client testimonials and a real passion for their community. Having rebranded to Stone in late 2025, they were not looking to reinvent what already worked. They wanted to make more of the database and relationships they had.
From the first meeting, Stu's question was never "how do we send more emails?". It was how do we give the team better tools, uncover more opportunities and market more effectively, without wearing out the network we have spent years building.
The problem is that people's circumstances change faster than CRM data does.
the biggest challenge we've had is that we've been like an anemone, waiting for the fish to swim into our net.Stu BrienDirector, Stone Ballarat
Marketing was largely manual, so it was hard to nurture the database consistently or read engagement to see who was becoming active.
A similar platform had been tried before and cancelled. It was clunkier, more expensive and hard to adjust.
Some campaigns were going to up to 15,000 contacts at once, driving unsubscribes. They wanted the right emails going to the right people instead.
Nurture the many. Identify the few.
Useful local content keeps the office front of mind. Every open, click and call to action tells iRealty a little more about what each contact is interested in.
- Nurture thousands of contacts at once and reinforce local expertise
- Surface potential buyers, vendors and landlords hiding in the list
- Keep the picture of each contact current, then move the engaged ones into closer follow up
Sales & Property Newsletter
Audience: the wider Ballarat database
An expert local market update, a strong feature property and community content that reinforces their local presence. Two clear lead hooks are built in to uncover potential vendors and landlords.
The database gets something genuinely useful without feeling sold to. From one send, 21 potential landlords and 8 potential vendors were profiled.
Property Management Update
Audience: landlords and investor contacts
Property Management gets its own nurture strategy. A strong feature headline, helpful expert content and client testimonials that showcase the team's knowledge and service.
It keeps existing landlords engaged while building trust with future landlords and anyone considering a change of property manager. One database, opportunities across both departments.
Read the engagement. Find the people who have changed.
Nurture the database, learn from engagement, uncover hidden opportunities, follow up at the right time.
Predictive Profiles
Identify changing buyer, vendor and landlord intent from ongoing engagement, rather than relying on whatever someone was recorded as when they first entered the database.
Smart Filters
Target campaigns far more closely, so relevant contacts get relevant marketing instead of everything going to everyone.
Lead Signals
Turn that engagement into something the team can act on, surfacing hot opportunities and giving agents warmer contacts to call.
Their account was built before anyone logged in.
This is the part most platforms skip. An onboarding specialist set the whole account up around the way Stone Ballarat actually work.
- Matching banner click profiles set up across the template set
- Branded calls to action built into every template to surface those signals
- Separate Sales and Property Management newsletter templates
- Appraisal and rental appraisal follow up campaigns
The right message at the right moment, without the manual follow up.
Newsletters keep the wider database warm. These campaigns handle the important moments in between. Once they are set up the marketing keeps running in the background, and the team focuses on the opportunities it creates. Every card opens the real template.
Welcome Email
New contacts
Turns a new enquiry into a qualified contact before it goes cold.
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Just Listed
Relevant active buyers
More enquiry on every listing, and today's buyer becomes next month's vendor.
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Recently Sold
Buyers, homeowners, local contacts and potential vendors
Your sold results keep producing appraisals long after settlement.
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Weekly Inspections
Relevant active buyers
Fuller open homes, and a live read on who is still actively looking.
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Property Updates
Relevant buyers and previous property engagers
Brings warm buyers back, and shows your agents exactly who to call.
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Appraisal Follow Up
Potential vendors and contacts showing seller signals
Seller signals become booked appraisals, before another office calls first.
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Rental Appraisal Follow Up
Potential landlords and contacts showing landlord signals
Grows the rent roll from landlords already sitting in your database.
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Suburb Reports
The wider database
Spots who is thinking about moving, months before they ring an agent.
View templateMake more of the database you already have.
Most offices already hold thousands of contacts built up through enquiries, open homes, appraisals, buyers, sellers, landlords and past clients. The hard part is knowing who is active now, who has changed, and who your team should actually be calling.
Nurture
Newsletters and useful content keep the office consistently in front of its network.
Learn
iRealty captures engagement and builds a more current picture of what each contact cares about.
Profile
Those signals identify potential buyers, vendors and landlords hiding in the wider database.
Follow up
Relevant messaging keeps going out without the team managing every campaign by hand.
Surface
Agents get clearer, warmer opportunities and better reasons to start a conversation.
Stone Ballarat already had the brand, the reputation, the relationships and the local expertise. Often the most cost effective way to grow is not finding more contacts. It is capitalising on the opportunities already sitting in your database.
What your office gets included.
$400 off for all new Stone clients. Offer closes 30 September 2026.
In your account
- Branded newsletter templates built to your office branding
- 5 property alert campaigns: Just Listed, Recently Sold, Property Updates, Weekly Inspections and Auctions
- Nurturing campaigns: Welcome, Survey, Appraisal, Rental Appraisal, Refinance and Suburb Reports
- Early access to new iRealty features through our Beta program
Bonus: a free Suburb Report bundle, RRP $199 per month, included for offices that sign before 30 September 2026.
In your setup and support
- Full account set up by an onboarding specialist, done before your team logs in
- 1:1 training sessions with your onboarding specialist
- First sending support and a 30 day check in
- Local Australian support and quarterly account health checks
Like the look of it? Pick a time that suits your team.
Grab a slot below and we will walk your office through what this looks like with your branding, your database and your listings.
Prefer to talk it through first? Call +61 468 004 358
Send Smarter. Sell Listings Faster.