Before you buy more leads, work the ones you already own.
Trim the stack. Cancel what nobody uses. Just do not cut the thing that turns the contacts you already paid for into listing conversations.
Works with Reapit / AgentBox, Rex, VaultRE and ReNet. Live in 10 days.
Working with agencies across Australia and New Zealand
You have already paid for all of this.
Every one of these contacts cost you money, time or both. They are sitting in your CRM right now, and most of them have not heard from you in months.
- PAID FOR Portal enquiries
- PAID FOR Past appraisals
- PAID FOR Open home attendees
- PAID FOR Past buyers and past sellers
- PAID FOR Website enquiries
- PAID FOR Years of prospecting
It is not the number of platforms. It is paying for activity that goes nowhere.
Most agencies we speak to are running a CRM that sends email, a newsletter tool, a listing alert product and something they signed up for last year. All of it is sending. None of it is telling anyone who to call.
Sending is not nurturing
A newsletter that goes to everybody, every month, teaches your database to ignore you. Relevance is what keeps people opening.
Insight nobody acts on
Plenty of tools show engagement inside a dashboard. If your agents never log in, that engagement never becomes a phone call.
Spend you cannot defend
When every line item has to justify itself, the tools that cannot show you a listing conversation are the ones to question.
Work out the cost per contact before you cut anything.
An agency with 15,000 contacts is paying a few cents per contact per month to keep that database warm and to be told who is warming up. Compare that to what one portal lead costs, then compare it to what one listing is worth.
What you own
Thousands of contacts who already know your name, already dealt with your office, and already live in your area.
What you rent
Portal enquiries, paid every month, competing against every other agency who bought the same lead.
What changes
Nurture that runs without chasing, and an alert when a contact you already own starts behaving like a seller.
What working the database actually produces.
In the five months since we have used iRealty, we have had our best sales quarter in history, and a significant attribution to this is because iRealty generates leads. It is that simple.
Nathan StrudwickElders Shailer Park
No other business has been able to do that properly. Now we can really specialise in core markets.
Dean O'BrienO'Brien Real Estate, 3 offices live in 10 days
See what your database could produce.
Tell us your CRM and roughly how many contacts you hold. We will show you what an agency that size typically surfaces in the first 90 days.
Cutting costs is easy. Cutting pipeline is expensive.
Fifteen minutes will tell you which one you are about to do.
Or call +61 468 004 358 and speak to someone who knows the platform.