iRealty Academy
Get more out of iRealty, every Wednesday.
Four live sessions a month with the people who set iRealty up for a living. The same four topics, the same order, every month, so there is always one that meets you where you are. Pick the date that suits you, this month or further ahead, and the session lands straight in your calendar. The recording reaches your inbox afterwards, whether you make it live or not. Free for every iRealty client.
- Four sessions, every month
- Wednesdays, 1:00pm Brisbane time
- 40 minutes
- Book ahead for any month
- Recording emailed to everyone who registers
The monthly program
iRealty Essentials
For anyone new to the platform, anyone who inherited it from someone else, or anyone who wants to start again properly. From a blank screen to your first confident send in forty minutes.
Next session:
- What iRealty is and where the information comes from. The platform in plain terms, and how your CRM feeds it.
- Finding your way around. The dashboard, and where templates, emails, subscribers, properties and help all live.
- Templates versus emails. The difference between the two, and an email built from a template live on screen.
- The building blocks. Property, agent, article, text and CTA blocks, and when each one earns its place.
- Preview, test, schedule, send. Plus the three things to check before you press send.
From Sending to Strategy
Reports, leads, audiences and Automations. Learn to read what your database is telling you, then act on it, so every send is sharper than the last.
Next session:
- Opens, clicks, enquiries and unsubscribes. What each number really means, and why clicks matter more than opens.
- Finding your engaged and hot contacts. The people in your database already telling you they are ready.
- Smart filters and targeted audiences. Built live, so you can follow along in your own account.
- Lead notifications and Automation Station. Hear about it the moment someone acts, and choose the right Automations for your office.
- A rhythm your database will thank you for. How to avoid over-emailing, and a simple monthly cadence that holds.
Real Estate Email Marketing Lab
Marketing education that applies anywhere, demonstrated through iRealty. Why campaigns succeed, not merely how to send them. Clients and industry guests welcome.
Next session:
- Vanity metrics versus meaningful engagement. The numbers worth reporting, and the ones that only flatter.
- What makes somebody click. Subject lines, preview text, and one email with one clear objective.
- Matching the message to the audience. And writing calls to action people actually act on.
- Frequency and database fatigue. How much is too much, and how to test without overcomplicating it.
- Turning engagement into agent follow-up. Where the marketing ends and the phone call begins.
iRealty Power Hour
Practical shortcuts and proven ways to get more from the platform. Faster builds, cleaner campaigns, and live answers to your how-would-I-do-this questions.
Next session:
- Mobile-friendly emails and safe template reuse. The habits that keep every send clean.
- Copy that gets read. Keeping it short, scannable and worth clicking.
- Filtering by agent, suburb or property status. Precise audiences in a few clicks.
- Five features clients frequently overlook. Plus the common mistakes and how to fix them fast.
- Live "How would I do this?" time. Bring your real scenarios and leave with answers.
One on one
Would rather someone walked your office through it?
Webinars cover the platform. A training session covers your account, your database and your brand. Both are included with your subscription.