Resources | iRealty
Resources

Research, playbooks & benchmarks for real estate teams.

Free downloadable guides built from real data, real agencies, and 20 years of database marketing experience.

Deep Research Directors & Principals

Building Trust in a Real Estate Database

How many touchpoints it takes, which channels carry the most weight, and how to turn a database into a consistent source of listings, referrals, and repeat business.

20–36
Annual touches needed
42.7%
Avg RE open rate
81%
Sellers use 1 agent
Blueprint Principals & Owners

The Principal's Database Growth Blueprint

A concise operating guide for principals who want more appraisals, better visibility across the team, faster rollout, and a cleaner path from database to listing conversations.

10 days
Avg time to go live
+20%
Lead conversion lift
230M+
RE emails sent
Lead Magnet Directors & Leadership

The 2026 Real Estate Leadership Benchmark Pack

Compare your database marketing maturity against what leading agencies are doing in deliverability, targeting, automation, AI-driven lead detection, and seller-signal visibility.

>32%
Open rate benchmark
134
Sellers identified
1,789
Buyers identified
Playbook Agents & Sales Teams

The 2026 Seller Signal Playbook for Agents

A practical guide to spotting contacts who are quietly warming up to sell, calling them sooner, and turning email engagement into better listing conversations.

974
Engaged subscribers
+30%
More opportunities
15 min
Weekly routine
Insight Report Directors & Principals

The Email Advantage Report 2026

Why email marketing is now the highest-ROI channel an Australian residential agency owns — and the single biggest lever Directors and Principals have to pull in 2026.

A$36
ROI per A$1 spent
27%
ANZ open rate
20mo
Vendor research window
Insight Report Directors & Principals

The Shadow Pipeline

Why the 2026 listings that matter most will be won 18 months before the vendor ever picks up the phone — and what the principals winning them are doing differently.

81%
Sellers contact 1 agent
18mo
Vendor decision runway
+$1.03m
GCI delta, first vs second
Playbook Agents & Sales Teams

Real Estate Agent's Guide to the 2026 Facebook Algorithm

Meta's Andromeda update changed everything. Here's what Australian agents need to know — and exactly what to do about it to win more listings from social.

38.9%
Reels reach growth
9%
Cheaper Reels CPMs
403%
More enquiries with video
📊

More coming soon

New guides, templates, and reports are in development.

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